The story, ostensibly, is on promotion of investor awareness on long-distance trains. But the question is, what’s the motivation for doing this. Is it Investor Awareness or Branding?
Seventeen coaches will be splashed with the images of Nifty, NSE’s flagship index. Inside, important investor awareness messages will be given on panels, with the message being ‘invest carefully’. The campaign will also seek to demystify Nifty 50 through pictographs and comic strips.
The campaign is expected to cover over 250,000 passengers crossing 34 locations across 11 states.
We have received very positive response from companies across the board. Samsung, Hero Honda, BSNL, State Bank of India, Nokia, Life Insurance Corporation, ICICI Bank and HDFC have all evinced interest in advertising on premium trains.
To my mind, it’s the branding that matters to the Companies.
In any case, getting “Do’s & Don’t” messages on train do not really help anyone make better financial decisions. Apart, from the knowledge, skills, attitude and self concepts (remember the Iceberg?)are equally (if not more) important for making a better investor.
Agree?
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great post as usual!