While Man has stepped on the Moon, flies on supersonic jets, has built a Large Hadron Collider (LHC) to test the Big Bang theory, he still struggles with the simple affairs of Money. I often wonder why.
Being a web enthusiast, I also see the power of the web and it’s potential to make a huge difference in the way we manage our money.
For example, the web is a media with opens up infinite possibilities of interaction and networking. The web can bring down the information gap between the buyer and the seller. And I see the web evolving from just sending emails to a semantic web where we would be able to perform tasks automatically and locate related information by using intelligent systems.
So the question is, “How can the web help us with our money decisions?”. More importantly, “How can we innovate and use the latest technologies to change the way we manage our finances?”
To my mind, Blogs, websites are just an extension of the old media and is a small part of an innovation. There are three areas/problems that the web can solve. They are:
1. Information asymmetry.
2. Distribution Costs.
3. Product Development through crowd sourcing.
Before I discuss the three problems, it is important to be aware of the laggard’s lock.
Our mindsets do not keep pace with new technologies and we fail to use these new developments to their fullest, or optimum potential. We are trapped, and boxed in by the parameters set by our old way of thinking.
So we are using the web as an extension of the old media (Print/TV) by adding blogs, websites and videos that mostly mirror the thoughts of the old media.
The Information Gap:
There is a huge information asymmetry between the buyers and sellers of financial products. It was there with the old media and it’s the same even with the web.
It is true that there are some very informative blogs and websites but the readership of the most popular blog is not more than 5000 subscribers. The top money portals appear to me as ads-driven rather than focusing on content. These top sites are a play to get more advertising revenue and I don’t see them use the latest web technologies to narrow down the information gap.
I have limited technical expertise, but I see immense possibilities of using the latest developments in the web to bridge the information gap in the financial services industry.
The Distribution:
Any product comes with a distribution cost. And so does financial products. But these financial products have not to be transported or go through elaborate supply chains as they are intangible, paper products.
Isn’t there a huge possibility for cutting down on the distribution costs by doing business on the web? But the distribution cost of a financial product continues to be around 50-60% of the total expenses
The distribution cost includes the cost of giving advice. Imagine that you have decided on the financial product yourself and do not need any advice. Even then, you pay the same distribution costs as another uninformed guy who needs the advice. Can’t you be given the benefit of making an informed choice yourself? Presently, it’s not possible.
I see the possibility of a set of people joining together to negotiate a cheaper distribution costs for themselves. Maybe the web can be a starting point!
Product Development:
The web is a huge social network and the network is becoming more and more powerful these days with Twitter, Facebook, etc. Heard about Elgg today, a social networking engine where you can build your own social network.
Whatever questions you have, the web has the answer if you are intelligent enough to look for it at the right place. I’ll give you my own example. You can’t find a 42+ yr old guy, with no formal technical education and working with a PSU for 20 years, who has more knowledge about the web than me! It is because I have been asking questions in forums, twitter and other blogs and getting patient answers from professional and smart techies.
The reason for bragging about myself is that when I can learn so much sitting on the web and with zero cost (other than the time), financial services companies can do the same.
These companies can listen to the network, design polls and research studies that can capture the insights of the internet savvy people. They can learn more about their prospective customers and design products that suit this internet savvy profile.
I am convinced that these possibilities in the above three areas are real. It’s a matter of time. As right now, India is ranked 43 in the Network Readiness Index 2009-10 published by INSEAD & WEF. It is a measure of how we live and conduct business in a world that is interconnected. And we are on the move, from a 54th rank last year!
Do you think that the possibilities of bridging the information gap, lowering the distribution costs and designing products based on insights captured on the web are valid and real possibilities? Or they are just flights of fancies of my mind.
Would you like to member of a community that can negotiate with financial services companies for lower distribution costs? Or demand a product that suits the collective community profile?