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Two articles prompted this post.
1. Selling Simplicity- Not Just Marketing It (Hat tip: Asmita, a Business Communications Consultant)
2. Fear of Apples by Seth Godin
Godin says that people are afraid of anything with too many choices and the first article says that, “The reality is that simplicity is highly appealing in a world that is getting more and more complex — where consumers have too many choices, where technology is constantly evolving….”
My attempts at building a personal finance business is focused on the principles of simplicity. For example, take a look at my website screenshot v/s the most popular personal finance online website in India.
Personal Finance Online Resources for Indian Users
Click to go to the site.
Money Control Wealth
Click to go to the site.
I do need to add more content on my site. But I’ll keep it simple, for sure.
But what about you? Which one do you like more?
I edit Personal Finance Online Resources, nurture Financial Literacy Foundation, deliver Financial Awareness Workshops and have built a desktop RupeeManager.
Invite me for a talk. Email me on ranjan@ranjanvarma.com or Call me on +919867755615
Just now saw your website.It was good but the rupee manager should have more graphs and charts.
But Aditya liked the simplicity.
Didi